In today’s competitive digital world, every second counts. Literally. Website loading speed has become one of the most decisive factors not only in providing a good user experience, but also in achieving good search engine rankings. In fact, it is well known that website loading speed is a determining factor in Google’s algorithm for ranking websites in its results. At yyasta, we know this well: a fast website is not just a technical issue, but an essential SEO strategy.
Why does loading speed affect SEO?
Google has been insisting for years that user experience is one of the pillars of organic positioning. When a website takes too long to load, users tend to leave it quickly, which increases the bounce rate and reduces the time spent on the site, two negative signals for the search algorithm. According to various studies, more than 50% of users abandon a page if it takes more than three seconds to load. Therefore, improving loading speed not only impacts SEO, but also conversion, retention and user satisfaction.
In other words: a slow website causes you to lose visitors, customers and positioning, while a fast website boosts your Google ranking and multiplies your results.
How yyasta optimises loading speed.
At yyasta, we have made speed optimisation one of our main commitments to our customers. It’s not just about creating beautiful websites, but about developing ultra-fast, lightweight and efficient sites. Here’s how we do it.
High-performance servers distributed globally.
The first step to fast loading times is good web hosting. At yyasta, we offer high-performance servers distributed across all continents. Thanks to this global infrastructure, content is delivered from the server closest to the user, significantly reducing latency and speeding up initial loading times. This means your website will always be fast, no matter where your visitors are located.
CDN with over 100 nodes.
Our CDN (Content Delivery Network) has more than 100 nodes strategically located in different regions around the world. This allows images, files, and static resources to be served from the node closest to the visitor, avoiding bottlenecks and maintaining a consistent loading speed regardless of the user’s location. Ideal for businesses with an international audience or online shops with customers in different countries.
Clean and well-structured code.
A fast website starts with smart programming. At yyasta, we are committed to clean, minimalist and well-structured code, eliminating unnecessary dependencies and prioritising functionality over ornamentation. Each line of code serves a clear purpose, reducing the overall weight of the site and improving browser efficiency when rendering it. This translates into a more stable, secure and faster website. We design elegant websites with optimised code.
Lightweight, optimised websites.
Less is more. Websites designed by yyasta are built to load in milliseconds, even on mobile connections. We optimise every image, reduce unnecessary scripts, and use modern formats (such as WebP or AVIF) to minimise file size without compromising visual quality. The result: lightweight, fast and fully responsive sites. Your website will perform just as well on a 4G mobile as it will on a high-end computer.
Advanced server-level compression with NGINX.
The server plays a key role in loading speed. That’s why at yyasta we use NGINX, one of the most powerful and efficient web servers on the market. We implement Gzip and Brotli compression, reducing the size of files sent to the browser and shortening transfer time. In addition, we configure specific rules to prioritise the delivery of critical content, such as initial HTML or main CSS styles. This ensures smooth loading from the very first moment.
Intelligent cache optimisations.
Another key element is cache optimisation. Through server cache, browser cache and CDN cache systems, we ensure that pages load almost instantly after the first visit. This not only improves the user experience, but also reduces the load on the server and improves results in tools such as Google PageSpeed Insights or Lighthouse. A well-cached website is a website that ‘flies’ for your users.
Benefits of a fast website.
Investing in speed is not a luxury, it is a necessity. A website optimised with the right techniques achieves:
- Better SEO positioning (Google rewards speed).
- Lower bounce rate and higher user retention.
- Higher conversion rates and sales in online businesses.
- Superior user experience, especially on mobile devices.
- Server resource savings and increased stability.
In short: a faster website is a more profitable website.
Conclusion: Speed = Visibility + Conversion.
In a digital environment where competition is fierce, every second counts. Website loading speed is not just a technical metric: it is a factor that determines the success or failure of your SEO strategy.
At yyasta, we combine cutting-edge technology, advanced optimisation, and intelligent web development to make your site load faster, rank higher, and deliver a seamless experience on any device.
Make your website work at the speed your business needs. Contact yyasta today and let us design a fast, optimised website that’s ready to conquer Google.
Because on the Internet, speed is not optional: it is the key to success.